Are you struggling to find an engaging, high-scoring MBA Marketing project topic for your final thesis or semester submission? Selecting a relevant MBA project topic is essential for demonstrating consumer insight, evaluating digital campaigns, and conducting market research that impresses university evaluators.

Whether your MBA specialization focuses on digital marketing, consumer behavior, brand management, social media analytics, customer relationship management (CRM), or retail strategy, having a structured, well-analyzed project report is key to score higher.

Browse our curated collection of trending MBA Marketing project ideas, ready-made research synopses, and downloadable project packages designed to meet university standards.

• Market Segmenatation and Target Market – an overview
• Data-Driven Marketing: Leveraging Analytics for Better Decision-Making
• Seven steps to the Research process – a Case Study
• Study on Marketing and Operations in Nike (MBA Marketing)
• Artificial Intelligence Powered chatbot for customer support in online business
• The brand loyalty of the carbonated drinks the taste and preferences of the hostel food the preferred brand of vodka
• Comparative study on branding strategy of online ordering and delivery platforms of food Industry with reference of Zomato & Swiggy
• Emerging trends in retailing Effective brand management Service industry in India Reasons for brand failure
• AI-Based Customer Support Chatbot Implementation
• QuickServe.AI – NLP-Based Automated Customer Service Chatbot for Instant Support and Order Processing
• Psychology of Indian consumer
• Social Media Marketing Campaign
• Uncovering Deceptive Reviews Using Machine Learning and NLP Techniques with Power BI for Strategic Insights
• AI chatbot for customer service satisfaction
• Study on consumer behavior towards mobile phone insurance company
• Internet Marketing Strategies – approaches and challenges : an overview
• Analysing consumer behavior of mobile phone Industry
• Analysis of sales promotion and advertising strategies CRM in India
• Social Media Engagement Strategies for Brand Growth
• Control and Flow of Inventory – debottlenecking : an overview
• Survey on Consumer Choices of different brands of two-wheelers in Pune Market Potential for Logistics Business in Pune city
• Study on LinkedIn PPC Ads for Service Providers
• Survey on Consumer Choices of different brands of two-wheelers in ……….. City
• Creative Strategy and Copywriting – an overview
• Business Development at Future Generali India Insurance Company
• Brand Equity in select FMGC products in Mumbai city
• Enhancing Conversion Rates through A/B Test Analysis of Facebook Ads at Mamaearth – A Study
• Artificial Intelligence in Managing Talent
• Psychology of Indian consumer
• Business-to-Business (B-to-B) E Commerce as an economy booster
• Service Quality and Consumer satisfaction of Maruti Service Centres A Study on Marketing Strategies of HLL in South India (A Case Study)
• Analysing Consumer Behavior regarding two wheelers Industry with reference of Hero MotoCorp
• Campaign Performance Optimization in Salesforce Marketing Cloud: A Data-Driven Approach: A Case Study on Salesforce
• Customer Retention Strategies in E-commerce through Digital Marketing
• Impulse Buying Behaviour of Customers in Delhi
• Growth Hacking Techniques for Startups Using Digital Marketing
• Marketing Research on Impact of Digitalization on MSME in India
• Reality Check on Brand and Brand claims in media – an overview
• Electronic Payment : current scenario and scope for improvement – A case Study
• Effectiveness of channels (on-line / Internet) in service delivery
• Advertising Strategy and Effectiveness towards company
• Design and Development of an AI-Powered Customer Support Chatbot Using NLP and Machine Learning
• Study On Consumer Behaviour and Perception towards Fast Food Industry
• BrandLens.AI – NLP-Powered Social Media Analytics Framework for Sentiment and Engagement Intelligence
• Multi locational Retailing – factors to be considered in Logistics
• Study of Branding Strategy of Company
• Developing a Sales Funnel Optimization Strategy
• Internet Marketing vs. Non E-based Marekting : pros and cons : Case Study
• Study on Consumer Awareness
• Role of CRM Software in the Improvement of Lead Management System in Healthcare Industry
• Future trends in Marketing research approach : an overview
• Challenges in evaluating performance of Sales force – A case Study
• The Role of Digital Transformation in Startup Growth
• Study of Client Acquisition Strategy of Company
• Technology-Driven Entrepreneurship: AI, IoT, and Blockchain in Business
• The Role of Chatbots and AI in Enhancing Customer Support
• Study on Impact of social media on Teenagers buying Behaviour in Women Fashion Industry
• Study of Brand Positioning of Coca Cola
• Digital transformation in traditional industry by analyzing Reliance Fresh
• Market Potential for Logistics Business in …………. City
• Working Capital in Marketing – challenges : an overview
• Study of CRM Implementation in Company (MBA Marketing)
• Analysis of sales promotion and advertising strategies
• Impulse Buying Behavior of Customers in ……….City
• A Study on Marketing Strategies of HLL in South India (A Case Study)
• Impact of Information technology in E-commerce with special reference of Amazon
• A Study to Increase Penetration Level & Brand Loyalty Among Existing Consumers of Samsung India Electronics Ltd
• Improving service quality using service blueprinting
• Personalization in Digital Marketing: Enhancing Customer Experience
• Study of Brand Promotion Strategy Zomato & Swiggy
• Study on Effectiveness of Sales Promotion Techniques on Purchase Decision
• Power Brands – factors that sustain them – an overview
• Consumer Behaviour Towards Soaps Market
• The Future of Contactless Hospitality Services
• Approach Analysis for HPLC Columns and SPE Cartridge Clients
• Customer Experience Management in the Hospitality Industry
• Behavioural Finance and Investment Decision during Covid-19 – Evidence from India
• Leveraging AI-Driven Chatbots to Enhance Customer Support in the IT Industry
• Various Factors that Influence Brand Loyalty
• Contemperory Media channels – Outdoor and Transit – a brief Study
• A Study on Retail Banking with Reference to Yes Bank
• Consumer Behaviour Towards Big Bazaar-Maheswari Mall
• Marketing Analysis on Product Segmentation in Kyocera Document Solutions
• Study on effectiveness of employee’s role in service delivery
• A Study on Marketing Mix Strategy and Indian Cement Market with Reference to Birla Cement
• Study of Consumer Awareness and Attitude Towards the Recycled Packaging
• Telecom Services of Reliance Communication
• Customer Data Analysis
• Market Research for Launch of Me Kong Bowl in Hyderabad
• Export Marketing Entry Strategy
• Reasons for brand failure
• Improving the Effectiveness & Efficiency of Operations at Cox & Kings India Ltd.
• An Analysis of Effectiveness of Digital Marketing Strategies
• Project on role of sales promotion on FMCG
• Rural Marketing Project
• Thinking and acting Market centric at the production/operations stage – Case in Manufacturing unit
• Marketing Mix Strategy of Indian Cement Market (Ambuja Cement)
• Comparative Study of Marketing Analysis of Urban Clap vs Looks
• Measurement of Brand awareness and brand perception
• A study on Marketing of Bancassurance in NICL Ltd
• Brand Equity in select FMGC products in ……… City
• A Study on Surrogate Advertising in India
• Customer Satisfaction Survey
• Project on Role of Sales Promotion on FMCG Sector
• Study on Online shopping habits of working Professionals
• Customer centric Organizational Model – Case in retail industry
• A Study on Distribution Mapping & Dealer Satisfaction Survey-Samsung Mobile
• A Study on Bharti Airtel Products & Growth
• Online Services Viz-a-viz Customer Awareness and Satisfaction in J&K Bank
• Innovation In the Marketing Strategies Adopted by the Pharma Organization
• Study of Advertising effectiveness
• Effectiveness of channels of distribution in service delivery
• Role of product development in gaining of market share in B2B of construction equipment (Tata Hitachi)
• Effective brand management
• Marketing Research on Recent B2B Healthcare Marketing Trends
• Demand Forecasting for Orion-ERP Package for ICICI Infotech in Bangalore, based on Small & Medium Enterprises
• A Study on Advertising Management for LG Electronic
• A study on “Importance of sales promotion of a new product in it sector with a case study of Indiacom Ltd., Pune”
• Effectiveness of promotion schemes
• Factors Affecting the Authenticity in an Ethnic Themed Restaurant on Customer Satisfaction
• A Study of Marketing Strategies & Distribution Channels in North Karnataka for Cholamandalam Investment & Finance Company Ltd.
• Effect of Customer Loyalty Programs in Convenience Stores
• Service Quality and Consumer satisfaction of Maruti Service Centers
• Marketing-Analysis-Of-Hindware
• Current Trends in Internet Marketing
• Service Quality Study
• Developing a Service Delivery Model to bridge the gap between services expected & provided by ICICI Home Loans
• Marketing through social news and bookmarking sites
• Formulation of Marketing Strategies to Improve Market Share of LG Microwave Ovens
• Marketing strategies of automobile industry in India based on Maruti Suzuki
• Impact of Packaging on Retailers and Consumers
• Affect of Branding on Consumer Purchase Decision
• A Study to increase Penetration Level & Brand Loyalty among existing consumers of Samsung India Electronics Ltd.
• Impact of Social Media on Consumer Behavior
• Brand Image
• Study of Customer Loyalty
• Promotional Mix of Insurance Products
• Consumer Perception Survey
• A Study to improve Awareness level of Triraksha Welfare Scheme among farmers for Tractors & Farm Equipment Ltd
• Evaluation of Impact of Advertisement in Awareness and Demand of the Commodity Product: Glass
• Distribution Mapping & Dealer Satisfaction Survey for Nokia Mobile Phones
• B2B Marketing strategies on Social Media
• The Spread of Organized Retailing in India
• Test Marketing and Customer Interaction
• Brand Positioning Strategies in Competitive Markets
• Green Marketing: Trends and Consumer Perception
• Bisleri Marketing Project
• Global Marketing
• Role of Data Analytics in Marketing Campaigns
• Strategies for Increasing the Occupancy Rate of the Taj West End Hotel, Bangalore
• A study of marketing strategies of Bharat Electronics India (Pvt.) Ltd
• Export Marketing Entry Strategy Marketing Thesis
• Study of Consumer Oriented Sales Promotion in FMCG
• Study on Consumer Buying Behavior and Satisfaction Level
• Emerging trends in retailing
• Brand Evaluation for Financial Investment and Customer Satisfaction Measurement
• Domestic and imported brand clothing in the global market
• Study of Purchase Influencing Factors
• A Market Feasibility Study for New X-ray Machines from Wipro-GE Medical Systems
• Measuring the impact of social media marketing campaign
• A Study on Implementation of ISO 9000 (Vardhaman Industries)
• Online sales and Inventory Management System
• Effect of Branding on Consumer Purchase Decision
• Market Analysis and Sales Development of Amul Milk
• Digital Marketing Strategies for SMEs
• Potential Achievement by Big Boss Retailer
• Study to measure Market Potential and Customers Buying Motives
• Marketing Survey and Channel Development
• Jewellery Buying Preference
• Buying Behavior of Customers
• Effect of Advertisements on Children with Special Reference to Confectionary Products
• Challenges in Global Market Entry for Indian Brands
• Customer Loyalty Programs: A Case Study
• Business Process Outsourcing
• Effectiveness of Influencer Marketing in FMCG
• A Study on Impact of Social Media Advertisements on Online Purchase Decisions of Consumers
• Facebook Advertising, Increase in Customer Acquisition Cost with Increase in Marketing
• Neuromarketing Techniques and Their Applications
• Study on Consumer Perception towards Entry Level Motorcycle with reference to Honda
• Consumer Satisfaction
• E-Marketing
• Brand Awareness
• Role of Content Marketing in Lead Generation
• Consumer Taste and Preferences for Set Top Box Installation
• Analyzing Consumer Behavior and Understanding Perception of Different Services
• Customer Profitability Marketing Thesis
• Study on Comparative Analysis of Pepsi and Coke
• Product Strategies of Private Life Insurance Companies
• Market Survey on Brand Equity
• Impact of Chinese Products in Indian Market
• Marketing in FMCG sector
• Study of Sales Promotion and Analysis of Insurance Business
• Effect of marketing in mobilization in BPO segment
• Service Blueprint
• E-marketing of financial services: Relationship approach
• Impact of Promotional Activities for Selling HCL Products
• Study of operations & marketing of chemical goods in SSI
• Sales Promotion and Customer Awareness of the Services
• Role of product development in gaining market share (MBA Marketing)
• Sales and Distribution Effectiveness
• Study the effectiveness of Personal Selling
• A study on Indian pharmaceutical industry
• Consumers Perception of Private Brands
• Study on factors influencing adaptability & usability of consumer electronics
• Study on strategies for promoting retailers’ brands
• Green Marketing
• Direct Selling
• Event Marketing
• Study of the online music industry, w.r.t. Marketing in the Indian context
• Customer Satisfaction Survey of Maruti Udyog Ltd
• Future and business potential of gaming industry in India
• Study of awareness and acceptability of UPVC windows and door systems
• Impact of promotional activities at mall on consumers behaviour at shopping malls
• Study of consumer behaviour related to different soap brands in Bangalore
• A Study on The Awareness Level and Attitude Level of The Clients
• Study of consumer behaviour in automobile industry
• Market Analysis of LG Consumer Durables
• Impact of small car segment on two-wheeler industry
• A Study On Distribution Channels In Aluminium Industry
• Lux Marketing Project
• Customer Perception Towards Ulip Child Plan Vs Traditional Child Plan at Relaince Life Insurance, Bangalore
• Enviornmental Factors Affecting Working And Living Conditions Of A.V.S Employees, Kottakal
• The Role of Integrates Marketing Communications in Life Insurance
• Promotion strategies followed in Insurance sector
• The study of operations & marketing of Indian Pharmaceutical industry
• Conspicuous Consumption
• Changing trends in FMCG industry in India
• A Study Of Market Potential Of Icici Prudential – Insurance Product; Hospital Care
• A Study On Consumer Satisfaction Of Pizza Corner, Bangalore
• A Study On Customer Satisfaction Towards Bata Brand Footwear, Undergone At Bata
• A Study On The Performance Evaluation Of Mutual Fund – With Respect To Balance Fund
• A Study On The Satisfaction Level Of Pizza Hut Privilege Card Holders, Undergone At Granton Advertising Pvt. Ltd
• Consumer Behavior Towards Icici Prudential Life Insurance
• Consumer Satisfaction Towards Reliance Ulip Plan in Reliance Life Insurance Company Ltd
• A study of best HR practices in service industry
• Total Polymer Consumption of Home Appliances
• Study on consumer expectations and perceptions towards consumer loans
• Comparative Study of Broadband in Telecom Sector with Airtel
• A study on “why companies should go for outsourcing”
• Study of International Marketing
• Customer buying behaviour towards insurance products
• Strategies used to build successful Internet based customer services
• Effectiveness of Advertising on Real Estate Sector
• Distribution Network & General Insurance Industry
• Influence of branding on consumer purchasing behavior
• A Study Of The Two-Wheeler Industry With A Specific Consumer Satisfaction Survey For Hero Honda (Splendor+)
• A Study On Consumer Awareness Of Audio Conference Services at Webex Communication Private Limited
• A Study On Insightful Analysis Of Wholesale Market Across Bangalore City (With Reference To Pepsi Co India Holdings Pvt Ltd Bangalore Unit)
• Understanding Cross Cultural Literacy in International Business
• Impact of Visual in Advertising
• Study on changing consumer preference towards organized retailing from un-organized retailing
• A Study On Growth Of Pharma Sector In India And Competitive Analysis With Special Reference To Dr Reddy’s Laboratories, Bangalore
• Study on “impact of advertising in B2B marketing”
• Changing Trends in Advertising Market
• Factors Influencing The Motivational Levels Of Vetcareemployees Vetcare(R) Group
• Customer Perception and Comperative Analysis of Kotak Mahindra Bank’s Products & Services
• Building Customer Satisfaction and Retention on PepsiCo India Holding Private Limited
• The Working of The Client Servicing Department in an Advertising Agency
• Marketing Mix (4ps) For Marc Bathing Luxuries Ltd
• A Growth Senario On Mutual Fund Industry In India – An Analysis
• A Study Of Training And Its Impact On Performance In Reliance Life Insurance Co In Bangalore
• A Comparisional Study Of Mutual Funds With Ulip In Development Credit Bank, Bangalore
• A Project Report On Export Market Of Friut Pulp A Case Study At Ms Fairy Food Products (Pvt.) Ltd, Bangalore
• A Study Of Customer- Buying Behavior With Focus To Market Segmentation In Reliance Life Insurance, Bangalore
• A Study Of Sales And Distribution Network At Ksic Ltd. Bangalore
• A Study On Market Investment In Unit Link Insurance Plans with Special Refernce To Bajaj Allianz Life Insurance
• A Study On Advertising And Promotional Techniques Of Sweets Of Oman
• A Study On Business Opportunities Of Tractor Application In Non Agricultural Segments At Mahindra & Mahindra Ltd., Bangalore
• A Study On Customer Satisfaction With Special Refrence To Mahindra Bolero
• A Study On Customer’s Attitude Towards Departmental Stores In Bhilai City
• A Study On Insight Into Kodak Camer As Customer Care In Kodak India Ltd
• A Study On Market Potential And Customer Attitude Towards Vodafone At Vodafone Essar Company, Bangalore
• A Study On Product Promotion (With Special Reference To Ccl Products India Ltd. Hyderabad)
• Evaluation Of Alternative Export Strategy For Coffee Day (Amalgamated Bean Coffee Trading Company Pvt Ltd)
• Exploring And Energizing Dee Mandala As A Brand With Quantitative Research Technique
• Factors Influencing The Adoption Of Cell Phone Services In Rural Areas
• Investors Preference Towards Multi National Insurance Companies
• Study on Marketing Analysis of Wrist Watches with special reference to Titan
• An Analysis Of Marketing Mix Strategies Of Mtr Frozen Foods
• Application Of Customer Perception On Life Insurance With Reference To Ing-Vysya Life Insurance, Bangalore
• Behaviour Pattern Of Investors With Special Reference To Mutual Fund
• Sales Analysis And Market Research On Anti-Hypertension Therapy With Cipla Pharmaceuticals Ltd
• Sales Performance Analysis Of Life Insurance Sales Personnel (Hdfc Standard Life Insurance) Bangalore
• Setting Up An Offshore Processing Unit In China For Acs Inc
• Study Of Competition And Evolving Strategies For Wipro Lightings
• Study Of Market Potential & Competition Analysis For Environmental Friendly ‘Qgen’ Lpg Generators
• To Study The Needs Of Business Community For The Automation Of Their Business Process At Neotecra India Pvt.Ltd. Bangalore
• Study on consumer preferences towards Parsvnath Developers
• Comparative Study Of Cipla Brand Products With Other Existing Brand Products
• Customer-Buying Behavior With A Focus On Market Segmentation at Reliance Life Insurance, Bangalore
• Delivery Procedures Of Colgate-Palmolive
• Designing And Managing Value Network For Marketing Channel At Pepsi
• Budget for e-commerce clothing Startups (MBA Marketing)
• Effective Supply Chain Mangement Of Red Spot Fuse Fittings
• Marketing Strategies And Branding Of A New Roofing Product Manufactured By Everest Industries Ltd
• Marketing Strategies For Confident Dental Equipments In Urban Areas To Boost Up Sales
• Project Report On Sales Promotion